How Rihanna's Fenty Brand Changed The Makeup Industry
Rihanna is not only a pop superstar, but also a successful entrepreneur who has created a fashion and beauty empire with her Fenty brand. Fenty Beauty, which launched in 2017, is a cosmetics line that offers products for all skin tones and types, with a focus on inclusivity and diversity. Fenty Beauty's Pro Filt’R foundation, which comes in 50 shades, set a new standard for the makeup industry and challenged other brands to expand their shade ranges. Fenty Beauty also offers other products such as lipsticks, highlighters, eyeshadows, and mascaras, that cater to different preferences and styles.
Fenty Beauty's mission is to make everyone feel beautiful and confident, regardless of their skin color or texture. Rihanna has said that she created Fenty Beauty "so that women everywhere would be included", and that she wanted to "make people look and feel their best in their own skin". Fenty Beauty has been praised by customers, celebrities, and critics alike for its quality, innovation, and representation. According to Forbes, Fenty Beauty generated $570 million in revenue in its first 15 months of operation.
Fenty Beauty is not the only venture that Rihanna has under her Fenty umbrella. In 2019, she launched Fenty, a luxury fashion house in partnership with LVMH, making her the first woman and the first person of color to head a brand for the French conglomerate. Fenty offers ready-to-wear clothing, shoes, accessories, and jewelry that reflect Rihanna's personal style and vision. Fenty was closed in 2021 due to the impact of the COVID-19 pandemic on the luxury market.
Another branch of Rihanna's Fenty empire is Savage x Fenty, a lingerie line that debuted in 2018. Savage x Fenty celebrates diversity and inclusivity in body shapes, sizes, and genders, offering a range of bras, underwear, sleepwear, loungewear, and accessories. Savage x Fenty also produces annual fashion shows that feature models of different backgrounds, abilities, and identities, such as Lizzo, Normani, Bella Hadid, Cara Delevingne, and Slick Woods. Savage x Fenty has been hailed as a game-changer in the lingerie industry for its empowerment and representation of women.
Rihanna's Fenty brand has changed the makeup industry by setting a new standard for shades among darker skin tones and by promoting inclusivity and diversity in beauty and fashion. Rihanna has used her influence and creativity to create products that cater to the needs and desires of her fans and customers around the world. Rihanna has also shown that she is not afraid to take risks and challenge the status quo with her Fenty brand.